Blog
What we have learned building a WhatsApp platform, written for the people who have to answer the messages.
· 2 min read
Your business WhatsApp should not live on an employee's phone
The number is a business asset. When it sits in someone's pocket, you do not own your customer relationships — and you find out the day they resign.
· 3 min read
What an AI agent must never do in a sales conversation
The failure modes that matter are not rudeness or typos. They are confident wrong prices, invented stock, and promises no human authorised.